• Tuesday, 17 January 2023

Diamond and Diamond celebrates its 10 year anniversary

It’s like we blinked, and a decade went by! 10 years ago, our firm assumed new ownership under the direction of Jeremy Diamond, his wife Sandra Zisckind and her brother, Isaac Zisckind.

Personal injury advertising was a relatively unexplored area within Canada and we sought to plug full steam ahead after consulting with American success story, Celino and Barnes.

Our first radio ad was on a Toronto FM station called Z103.5 and our mission was not only to be at the forefront of advertising but to also deliver unparalleled service to our clients. We gave out our personal numbers to clients and answered them around the clock. We always envisioned the firm as an extension of our family. Our clients remain everything to us.

We expanded offices one by one, so much so that we now offer 16 locations with over 65 lawyers, making us the biggest personal injury firm in the nation.

We are eternally grateful for the support from the public who have sent us letters, referred family and friends and defended us through and through. Thank you for reminding us that word of mouth is the greatest impetus for growth.

Timeline:

2013: The firm is under new ownership. Our first location in North Toronto with radio buys on z1035 and Newstalk 1010 (CFRB).

2014: Our media buy grows with advertising on Toronto Transit, as well as further radio and television buys. We also announce our partnership with the Toronto Raptors! Furthermore, Diamond and Diamond sued York University for 20.5 million garnering national media attention.

2015: A hiring blitz! Our team grows to more than 50+ as we open new offices across Ontario. Lucky number 13. Plus, a partnership with NHL team, The Ottawa Senators

2017 and 2018: Diamond and Diamond goes full service offering wills and estates, real estate and develops a civil litigation division, headed by esteemed lawyer, Darryl Singer. Plus, a partnership with football powerhouse, The BC Lions.

2019: Our class action lawsuit against Capital One is filed on behalf of individuals affected by a data breach

2020: Diamond and Diamond launches Canada’s largest COVID-19 lawsuit against long-term care providers on behalf of families who lost loved ones during the pandemic, due to inadequate protocols and testing.

2021: Our U.S. expansion with our new office in Miami.

2022: Our 10 years anniversary party announcing we are Canada’s largest injury firm with over 65 lawyers. An unforgettable moment to reflect on the thousands of clients we have fought tirelessly for.

Even with our rapid expansion, we will always remember our core mission. We remain the law firm for the every man, highly accessible and devoid of elitism. 

Thank you from the bottom of our hearts for an incredible ten years.