An Overview of the Trademark Process Many business owners overlook the importance of the trademark process in terms of their business name and/or design mark. It’s important to ensure you know the basics behind the trademark process to protect your own intellectual property and to avoid infringing on the rights of others. The trademark process allows for distinctiveness in the marketplace and will set your business apart from competitors while protecting the brand you have built up in association with your business. Why the Trademark Process is Important With the business marketplace rapidly expanding in the last decade, it has become increasingly ...
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